The Power of Human Connection – Kasasa Gas Giveaway

Kasasa Gas Giveaway from Brandon Smith on Vimeo.

Campaigns that help people connect with one another are right up my alley. When I first got in touch with Jenna from CSG PR in Denver, Colorado I knew this would be a great fit for my skill set. Jenna and her team were very well-organized and made capturing the mood and tone of the event a breeze. Plus, watching folks learn that they were going to be getting twenty bucks worth of free gasoline was quite a joy.

Since I already knew the strategy behind the piece, I just had to execute it on screen. It had to be lighthearted, but it also had to show the power of using face to face meetings in a branded way to create a memorable experience for potential consumers. I think the combination of warm smiles, a sunny day and upbeat music struck the right chord.

I shot this using my new Canon 5D, Mark iii set up and I enjoyed every minute of it. The workflow is easier than I’m used to with the Panasonic HMC-150 and the picture just jumps off the screen.

Do you need a video like this? Call me, let’s chat. I’m sure we can make it happen.

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